As the owner, you will need to do all these little things to ensure your site is discoverable.
It is the use of new media to market a brand/product/organization and so on. Though there are a lot of activities that can be done, but digital marketing these days relies on the internet. Used as promotional tool / place to retrieve information / to education public regarding our product, brand and our business.
WEBSITE IS THE MAIN FACTOR – by creating an online identity for your brand, it will increases brand image and awareness. Not to mention that, you can reach a wider targeted audience with efficiency.
MOVING BEYOND PRINT MEDIA – Starting asking how digital can you be.
A Few Ways – There are few way to do digital marketing and web promotion by web optimization and social media or search engine paid marketing main factor of ranking is your website content is definitely essential, you will need to maintain it regularly and optimize the page content without duplication of content.
SEO – In its bare definition SEO is the one that determines your webpage presence (page ranking) on the search result in search engine on google, bing, yahoo, Baidu, yandex etc.
HOW WE CAN – OPTIMIZE PAGES – It’s more about strategizing your site content rather than programming here is two type of do these things – (i) On-page (ii) Off-page
On Page Optimization – The more useful your site content is the more traffic your site will have, but the most important thing to remember is to practice good SEO.
Getting on the first page is IMPORTANT
Everybody knows how important it is to get your website on the first page of the search result. People prefer to get what they are looking for in the first page only a handful of people go through the second page of the search result.
Internal SEO – The terms of internal SEO as also known as On-page SEO and Landing page optimization here are some techniques to optimize web page of our blog.
Friendly URL – Use a shorter link with proper name, and it is much optimize or short URLs which is public to remember and also have to do some technical things when we changing the web URLs once we created.
Title Tags – Name each page of your SEO properly and of course the name will have to be relevant of your content and brand the best practices is the using keyword in your title tag.
Sitemap –Sitemap helps your site to be crawled and be indexed by search engines. There are two types of site map having every website that is Html sitemap and XML sitemap. Html sitemap helpful for visitor and our audience of website on the other side XML sitemap using for search engine bot and programming for all search engines crawler for indexing our web page by all search engines easily.
Keyword Rich Content – Repeat your keyword 3-4 times in your body text for optimization but of course it will need be relevant to your content and if possible use the keyword once in the heading and in hyperlinks. The best practices are using 3 to 4% keyword density in web content that is relevant to your brand or product and services.
HEADLINE – you must use headline on every page for understood visitor. Use your final keyword in page content Headline on your body text to optimize your on page SEO.
Heading (H1 to H5) – Proper headings give clear hierarchy to your site and keywords in heading is also useful it’s helpful your visitor as well as all kind of search engines.
404 Custom Page – Create a Custom error page so that it is not considered as a broken link in your site. 404 Error page is more useful for your website and visitor also to avoid broken link.
Optimize Image – Try to attach in description to each image that you have on your site. BY giving ALT properties to your images search engine can recorded them and crawling them as a particular search terms.
Robots.txt – Think of it as a guide so let Google robot knows without so crawl. Let it know which pages you allow it be and which pages not to be in your site for various search engines. There are various formats of robots.txt file I will discuss on them later and in another post.
Inbound Links – The more other people’s directly click the link to your site, the more traffic you will get. By inbound link your website linking properly with interlinking all pages so it’s really helpful for visitor as well as search engines and crawling bot (Searching Spider).
EXTERNAL SEO (OFF-PAGE) – Further increase your web presence on the internet, with ways such as: – Directory Submission, Social bookmarking (By using site link Reddit, Digg, StumbleUpon etc.) commenting in blogs. In addition we can participate in Q&A sites like quora.com, forums and so on.There are so many type of do external SEO or Off-page SEO here are some important techniques that is I am going to mention here.
– Directory Submission
– Social Bookmarking
– Blog Comment
-PR submission
– Participate in Q&A site
– Web 2.0 techniques
– Classified Ads
– Social media posting
– Link Exchanges
– Guest posting
SEM (Search Engine Marketing)- Monitor the popular and trending keywords as well as its variations and buy relevant keyword to your business and purpose for paid marketing on Google, Bing, Baidu, Yandex and Yahoo, if we talk about Google, paid marketing Google gives us a surety for 30% business conversation on paid marketing we are also known PPC(Pay Per Click) or CPC(Cost Per Click).
Keyword research – Research the keywords and find out the once that you can use to specifically target the audience. During your analysis, you should evaluate three main criteria:
· Search Volume
· Keyword Competition
· Traffic Value/Cost
Google Ads – Research your keyword and purchase them advertising online is made easy using Google Ads.
Display Advertising – Display ads are still around in the internet among the search result and among site. And it uses Google Display Network which you can be sure to get you website listed.
Reports – Use the reports on your digital marketing campaign to compare the traffic before and after you have did it. You can also find month wise and day wise report of your campaign.
Social Media – Manage your social media network Update status on Facebook, promotion in Twitter and so on. Social media gives brand exposures and awareness in public that is became our consumer. Your consumer of your products/Services whatever you serve they want to know about your brand and business various kind of questions regarding your services like – What, Where, When, Use of services etc. We can do all kind of our consumer queries solve by social media by aware your consumer.
FACEBOOK – Sharing post content is easy with Facebook. You can also create business page for your official brand presence.
PINTEREST- Find things based on interest and create PIN’s related to your brand and your consumer interest that is really helpful for your business.
TWITTER – Post can go viral in a short time and you can directly interact with your audience by twitting and follow them individually and by join various groups.
INSTAGRAM – By Create Instagram post and manages your product and brand awareness by posting high quality product photos and stories and follow your competitor and do something unique for your consumer you can find by Instagram more consumer and audience that havingsame kind of interest and follow them or educated them regarding your services and products.
G+: You can also find the similar consumer and same interest audience by presence on Google G+ social and business account.
LINKEDIN – Now present days LinkedIn is the one of most business and professional social platform to reach our consumer and relevant audience. We can also create business page and show case page on LinkedIn for more brand awareness of our business and services.
Email Marketing – See how many people visit your site within a period of time or how long does each users stay on your site. You can follow them by sending timely email and aware your audience regarding your services and current updates in your business also don’t forget to wish them on any occasion and festival for necessary to generate business clients relations.
Other Techniques:
Content Creation – Regularly update your site content will keep your site fresh, Update mean that there is activity around the site and therefore site is in operation.
Create articles post for blogs- High quality and informative content will ensure visitors to keep coming back to your site.
Webmaster Tools – With webmaster tools, you can see the activities and the overall state of your website. Include other website that links to your own website along with you can see crawling error of Web Pages, indexing number of pages or any kind of changes of your own site you can find complete report from here.
Google Analytics – Old school style, emails still prove to be effective. Use newsletter to communicate your message you can see with Google analytics complete and optimize report regarding website traffic and relevant audience and traffic source page view and all other effective reports.
Website Speed Tester – One of the biggest pet peevs is having to wait for a webpage to load. There are a lot of other tools that can be utilized to check the loading time of your site. For example my favorite Yslow and Page Speed, Google page speed insights. Use it to improve the performance of your site.
Source: Arts Monk, Dharmendra, 2018